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Privacy and Cookie Policy

Effective Date: February 2026

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1. Who We Are

The Focused Fox is a business consultancy providing operational clarity, systems reviews and business transformation support.

The data controller responsible for your personal data is:

Emma Cripwell trading as The Focused Fox
Email: hello@thefocusedfox.com

Registered correspondence address:
8 St Andrew’s Close
Nottingham
NG6 9HY
United Kingdom

This address is provided for legal and regulatory purposes.

If you have any questions about this policy or how your data is handled, please contact us using the email above.

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2. What This Policy Covers

This privacy policy explains how we collect, use, store and protect your personal data in accordance with:

• UK General Data Protection Regulation
• Data Protection Act 2018
• Privacy and Electronic Communications Regulations 2003

This policy applies to data collected through our website, email, contracts, social media, events and other business communications.

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3. The Personal Data We Collect

Depending on how you interact with us, we may collect:

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Identity Data

Name, job title, company name.

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Contact Data

Email address, telephone number, billing address.

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Financial Data

Bank details required for invoicing and payments.

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Transaction Data

Details of services purchased and payments made.

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Technical Data

IP address, browser type, device information and website usage data.

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Marketing Preferences

Your preferences for receiving marketing communications from us.

We do not intentionally collect special category data unless required for service delivery and provided directly by you.

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4. How We Collect Your Data

We collect personal data when:

  • You complete a contact form

  • You book a call

  • You enter into a contract with us

  • You subscribe to marketing communications

  • You communicate with us by email or social media

  • You attend an event and your contact details are shared with us by the organiser where attendees have consented to such sharing

  • You use our website
     

5. Lawful Bases for Processing

We rely on the following lawful bases:

Contract

To deliver consultancy services you have purchased.
 

Legitimate Interests

To run and grow our business, respond to enquiries, follow up after networking events, and maintain professional relationships, provided your rights do not override these interests.
 

Consent

For marketing communications and optional cookies.

Legal Obligation

To comply with tax, accounting and regulatory requirements.
 

6. How We Use Your Information

We use your personal data to:

  • Respond to enquiries

  • Deliver consultancy services

  • Manage contracts and invoices

  • Improve our website and services

  • Send marketing communications where you have opted in

  • Meet legal and regulatory obligations
     

7. Marketing Communications

You will only receive marketing emails if:

  • You have explicitly opted in, or

  • You are an existing client and have not opted out
     

You may unsubscribe at any time using the link in our emails or by contacting us directly.

If we receive your details via an event attendee list, we may send a personalised follow up email where it is reasonable and expected. We will not add you to ongoing marketing communications without your consent.
 

8. Data Retention

We retain personal data only as long as necessary:

  • Client contracts and financial records: 6 years for HMRC compliance

  • Enquiry and networking records: up to 24 months if no engagement

  • Marketing data: until you unsubscribe or withdraw consent

Data is securely deleted when no longer required.
 

9. Sharing Your Data

We do not sell your data.

We may share personal data with trusted service providers where necessary to operate our business, including:

  • Website hosting providers

  • CRM systems

  • Accounting software

  • IT support

  • Professional advisers

All providers are required to comply with UK GDPR.
 

10. International Transfers

Some service providers may store data outside the UK. Where this occurs, appropriate safeguards are used, including:

  • UK adequacy regulations

  • Standard Contractual Clauses
     

11. How We Protect Your Data

We implement appropriate technical and organisational measures including:

  • Secure cloud storage

  • Password protection and access controls

  • Two factor authentication where available

  • Up to date security software
     

12. Cookies Policy

What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help the site function properly and improve user experience.
 

Types of Cookies We Use

Strictly Necessary Cookies

Required for the website to function. These do not require consent.
 

Analytics Cookies

Used to understand website usage and improve performance. These are only activated with your consent.
 

Marketing Cookies

Used to track engagement and provide relevant content. These are only activated with your explicit consent.
 

Cookie Consent

When you visit our website, you will be presented with a cookie banner allowing you to:

  • Accept all cookies

  • Reject non essential cookies

  • Customise your preferences

You may change your preferences at any time.
 

Managing Cookies

You can also manage cookies via your browser settings. Disabling necessary cookies may affect website functionality.
 

13. Your Rights

Under UK GDPR you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request erasure

  • Restrict processing

  • Object to processing

  • Data portability

  • Withdraw consent

To exercise your rights, email hello@thefocusedfox.com.

We will respond within one calendar month.

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14. Complaints

If you are unhappy with how your data is handled, you may contact:

Information Commissioner’s Office
www.ico.org.uk

You have the right to lodge a complaint with them directly.

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15. Changes to This Policy

We may update this policy periodically. The latest version will always be available on our website.

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